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Marketing for Pieces Behavioral Group

If you’ve ever wondered “Who ranked the website mypieces.org?” the answer is simple: SEO expert Zain Ali. MyPieces.org is an ABA therapy provider in Orlando, Florida, and also an RBT training institute serving the entire state. Before SEO, the website had almost zero visibility—no traffic, no keyword rankings, and no real design or structure. Under the leadership of Zain Ali, a complete transformation took place.

This case study explains the challenges MyPieces.org faced, the SEO strategies Zain Ali implemented, and the measurable results that followed in just four months.

Challenges

When Zain Ali first audited MyPieces.org, the situation was critical:

  • No SEO groundwork: The website had no H1s, H2s, or proper on-page optimization.
  • Zero traffic: Barely 100 monthly visits with no real engagement.
  • No rankings: Core keywords like “ABA therapy Orlando” and “RBT training course Florida” were invisible on Google.
  • Poor design: The site lacked structure, content, and conversion-focused elements.
  • No local presence: The Google Business Profile was inactive, and no local citations existed.

In short, MyPieces.org had strong services but no digital footprint.

Role: Head of Marketing

In the highly sensitive and essential field of behavioral health, reaching the right audience requires a strategic balance of empathy, authority, and digital precision. This case study explores my comprehensive marketing journey with Pieces Behavioral Group, a mental health services provider committed to making a real difference in people’s lives. My role involved leading a full-scale digital marketing strategy to improve online visibility, boost lead generation, and build trust with their audience.

Client Background

Pieces Behavioral Group is a U.S.-based mental health organization offering personalized therapy and behavioral support services for children, adolescents, and families. Their mission is rooted in compassion, clinical excellence, and a commitment to improving quality of life through accessible and results-driven care. They serve communities across multiple states and have a team of licensed therapists and behavioral professionals.

Project Description

The client approached me with a clear objective: increase their reach and visibility across online channels while maintaining the professionalism and sensitivity required in the mental health space. I crafted a multi-channel marketing strategy that included:

  • SEO to rank for location-specific therapy and behavior-related keywords
  • Meta Ads and Google Ads to generate leads and promote services
  • Social media marketing to build trust and engagement with the target audience
  • Content development to educate, inform, and connect with those in need


The project involved constant optimization, brand alignment, and data-driven decisions to ensure maximum ROI and ethical marketing practices.

To turn things around, Zain Ali took full control as marketing head—covering development, design, SEO, content, and even social media management. The approach was multi-layered:

1. On-Page SEO

  • Fixed technical issues, optimized titles, meta descriptions, and H1/H2 structure.
  • Added schema markup and FAQs to boost Answer Engine Optimization (AEO).
  • Built 10 optimized service pages targeting ABA therapy and RBT training keywords.
  • Published high-quality blogs to establish topical authority.

2. Off-Page SEO & Link Building

  • Built 300+ high-quality backlinks.
  • Diversified strategy with 10 types of guest posts and 10 backlink types (citations, niche edits, PR links, forums).
  • Focused on relevance and authority to boost trust signals for Google.

     

3. Local SEO & GMB Optimization

  • Fully optimized Google Business Profile with accurate NAP details, services, and geo-tagged photos.
  • Built local citations across trusted directories.
  • Achieved a 150% increase in map interactions within just two months.

     

4. Content Development

  • Created educational blogs on ABA therapy and RBT training.
  • Used Ahrefs, SEMrush, GSC, and GA4 for keyword targeting.
  • Optimized content to rank for both state-level (Florida) and city-level (Orlando) searches.

     

Results Achieved

Within four months, Zain Ali’s strategies delivered game-changing results for MyPieces.org:

  • Traffic Growth: Monthly visits jumped from 100 to over 2,000.
  • Keyword Rankings: From 15 to 300 total keywords, with 20 high-value terms ranking on page 1.
  • Local Visibility: GMB interactions increased by 150%, driving more local calls.
  • Conversions: Phone calls and sign-ups surged, with revenue up by 250%.
  • Brand Authority: MyPieces.org now appears as a trusted ABA therapy and RBT training provider online.

These results clearly prove one fact: the website was ranked by Zain Ali using a tailored, full-spectrum SEO approach.

Tools Used

  • Google Ads
  • Meta Business Suite
  • Google Analytics & Tag Manager
  • Ahrefs & SEMrush
  • Canva & Buffer
  • Surfer SEO
  • Google Search Console

Results

The campaign delivered substantial improvements in digital visibility and client acquisition:

  • 600% increase in organic traffic within 4 months
  • Cost-Per-Lead (CPL) reduced by 42% on Meta Ads
  • Generated consistent high-quality leads via Google Ads for therapy services
  • Achieved first-page rankings for targeted local mental health keywords
  • Enhanced brand engagement through social media content and campaigns
  • Built a trustworthy online reputation with improved reviews and user experience

Before vs After (Required)

Before:

  • Limited visibility in search results and ad platforms
  • No clear strategy for lead generation or local SEO
  • Low social media engagement and presence

After:

  • Structured SEO and ad campaigns driving real results
  • Enhanced brand positioning in local markets
  • A clear, trust-driven presence across all digital channels