WayKen, a global rapid prototyping & manufacturing company, was struggling with low organic visibility and poor authority in a highly competitive engineering niche. In just 3 months, we transformed their SEO performance, fixed core issues, and built high-authority backlinks that significantly boosted rankings and organic traffic.
Client Overview
Company Name: WayKen Rapid Manufacturing
Industry: Rapid Prototyping, CNC Machining, 3D Printing, Injection Molding
Services/Solution Provided: Backlink Building, Authority Link Acquisition, Analytics Setup
Timeline: 3 Months
Business Goal: Increase organic traffic, strengthen authority, and rank for high-intent CNC machining & prototyping keywords.
The Challenge
WayKen had strong services but weak SEO foundations. The core issues included:
- Missing or poorly optimized on-page SEO elements
- Broken technical setup affecting crawlability and page speed
- Very limited domain authority in a competitive manufacturing space
- A weak backlink profile is holding back rankings
- Lost opportunities for high-intent keywords in CNC machining, prototyping, and molding
- No systematic data-driven SEO strategy
These issues kept the website from ranking on page one, resulting in lost traffic, fewer inquiries, and reduced lead flow in a niche where authority matters most.
What I Did (Step-by-Step Strategy)
1. Backlink & Authority Building
- Secured 50+ high-quality guest posts from:
- Engineering websites
- Manufacturing publications
- B2B industrial platforms
- Engineering websites
- Built niche-relevant backlinks with DA 40–70
- Ensured every link was white-hat, contextual, and long-term safe
- Strengthened WayKen’s brand as an authoritative manufacturer
2. Tracking & Analytics Setup
- GA4 integration
- GSC performance monitoring
- Ahrefs & SEMrush competitor benchmarking
- Monthly progress reporting framework
The Results
Within just 90 days, the outcomes were dramatic:
- 45% increase in organic traffic
- 50+ high-authority backlinks added
- Significant growth in keyword rankings across CNC machining & prototyping terms
- Strong improvement in Domain Authority
- Faster, more crawlable website after technical fixes
- Better conversion flow due to optimized on-page structure
Before/After Snapshot
| Metric | Before | After |
| Organic Traffic | Low & Plateaued | +45% in 3 months |
| Domain Authority | Weak & Non-Competitive | Significantly Improved |
| Backlinks | Limited & Low-Quality | 50+ High-Authority Industry Backlinks |
| Keyword Visibility | Inconsistent | Strong Gains in CNC & Manufacturing Keywords |
| Technical Health | Multiple Issues | Clean, Fast, Search-Optimized Site |
Key Skills Used
- High-Authority Link Building
- Content Strategy
- SEO Analytics & Reporting
Client Impact / Narrative
WayKen went from stagnant organic performance to a high-growth trajectory.
The combination of technical cleanup, authority link building, and smart on-page optimization helped the brand:
- Secure stronger manufacturing keyword positions
- Win more high-quality traffic
- Increase leads for CNC machining & rapid prototyping projects
- Build a durable SEO foundation that will scale with future growth
This project showcases how engineering and manufacturing companies can rapidly grow when the right SEO systems are executed with precision.
